Breaking News
Translate

NIESV launches MLS platform, tasks practitioners on branding

By Kingsley Adegboye

In a renewed effort to checkmate the activities of quacks in the housing sub-sector of the country, the Nigerian Institution of Estate Surveyors and Valuers, NIESV, through its Faculty of Estate Agency and Marketing, has launched an official Multiple Listing Site, MLS, for members to have direct contact with buyers of real estate products.

At the launch of the website in Lagos weekend, the Chairman of the occasion; Emeka Eleh, an estate surveyor and valuer and former president of NIESV, described the initiative as worthwhile, noting that it is something that members have been expecting for a long time. He lauded the Faculty of Estate Agency and Marketing, a business division of NIESV, for birthing the dream which he said would boost credibility in real estate transactions.

Speaking on the initiative, the chairman, Faculty of Estate Agency and Marketing; Pastor Sam Eboigbe, pointed out that the website is for NIESV members nationwide to advertise lands and property in Nigeria and abroad, stressing that the scheme would redeem the already bastardised name of the sector and promote easy identification of the core professionals who will render truthful service.

“We have decided to do things more professionally, efficiently to ensure that we serve our clients all over Nigeria. Here you are dealing with professionals who are regulated by law. If you engage with us directly, you won’t pay us fees. About 400 members are already registered on the platform. It will be beneficial to our clients and our members. We have codes to follow on the platform and if you don’t follow the codes, you will be disqualified,” Eboigbe stated.

In  his presentation, the Chief Executive Officer of Corporate Shepherds Limited, Idorenyen Enang, stressed that activities of quacks in the profession has made it difficult to differentiate between the professionals and those who are not supposed to be in the trade. He stated that what needs to be done at the moment is to identify and establish brand positioning as well as brainstorm on ideas and technologies that would turn the fortune of the business for good.

Delivering a lecture on the theme; Business Frontiers in the Real Estate Industry, he suggested that what needs to be done at the moment is to identify and establish brand positioning and brainstorm on ideas and technologies that would make the profession more profitable amidst the current economic challenges.

“NIESV should build great brand that must have staying power, authentic, and maintain consistency which is about building credibility that is communicated to everyone.


Disclaimer

Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.