By Princewill Ekwujuru
ARLA Dano, manufacturers of Dano full cream milk, has set new footprint in the dairy industry with the launch of two powdered milk variants; Strawberry and Chocolate flavours into the market. Speaking, the Managing Director, TG Arla Nigeria, Mr. Mads Burmester, at the launch in Lagos, said the variants are an extension of Dano full cream specially developed to meet the needs of discerning consumers who seek to enjoy the goodness of milk in more exciting ways, especially for kids.
“The Dano brand seeks to make eating simple and joyful for everyone, providing great tasting, nutritious, products which will form a foundation for a good life. Because Milk remains a very important nutrient-packed food, Dano wants to establish a rich milk drinking culture in Nigeria beyond breakfast occasion.
To add excitement to the way we nourish the Nigerian families we are launching different flavours of our milk powder for consumers that would not compromise on taste, nutrition and a healthy way to start the day right.
Driving this excitement will be our new flavoured milk variants-Choco and strawberry which are great in taste, provide energy, protein, calcium, vitamins and minerals to keep our teeming consumers nourished all day long,” he said.
Also speaking, in an interview session, Ms. Ifunanya Obiakor, Category Marketing Manager for Arla TG, said the newly introduced variants is a demonstration of Arla Foods expertise in the dairy space to serve and satisfy the craving for nourishing goodness by consumers as revealed from extensive consumer insight and the end of year festivity affords a great opportunity to launch the products.