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Marketers tasked on innovation

Experiential Marketers Association of Nigeria (EXMAN) members have been tasked to see innovation, capacity development and solidarity among other things as key factors to grow the industry.

Speaking at the maiden EXMAN awards while completing his tenure as the Association President, Dr. Rotimi Olaniyan said innovation, capacity development and solidarity among members of the association will aid speedy growth that is anticipated by the industry players and practitioners.

He said, “Innovation is key and we must build on it to distinguish ourselves from illegal practitioners,” adding that “knowledge is important and that comes through training and retraining of personnel as it will be witnessed tonight.”

The immediate past president then advised members to maintain a united front to end the clients’ unnecessary bickering among agencies.

The Association annual general meeting/congress, which climaxed with the awards at the Federal Palace Hotel last week, saw the emergence 22 winners out of 62 entries in the 11categories. The Exman Life time achievement award that went to Chris Parkes, founder of Chris Parkes Marketing Services witnessed glitz and glamour.


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