August 30, 2017

Innovation: Canon makes photography easy with new cameras

Youth empowerment

Canon XF 205

By Prince Osuagwu

IFyou are one of those imaging and optical product enthusiasts that have been asking; “What’s new with Canon?” Well, Canon has answered. At a show that had cinematographers, film makers, videographers and media executives  present, Canon displayed its latest range of professional video and photographic tools.

Held at Sheraton’s Four Point in Lagos, the event, facilitated by Del-York International, media marketing partners to Canon, is in continuation of efforts at strengthening Canon’s overall presence in Nigeria.

Canon XF 205

At the event, Ms. Tayo Omodia, Canon’s Country Manager, spoke regarding Canon’s presence and market plans for Nigeria, “For us at Canon, imaging is everything. Canon is a brand that is reputable, we have very strong recognition globally. In fact, Forbes 2017 places Canon as the fourth most reputable brand in the world. Yes, we are the best at what we do and we are here in Nigeria to stay.

“Since formally opening its first Nigerian office in October 2016, the Japanese brand has continued to be the choice photography and videography equipment for discerning professionals out to capture memorable images.”

Present to give in-depth technical detail was Canon’s Business Developer, Mr. Raul Gabat who expounded on Canon’s diverse range of products – from input devices that include photography, videography and cinematography tools, to digital storage devices that include ACHD and MP4, to output devices that include projectors and printers.

Stressing the power, efficiency and productivity of Canon’s lenses, sensors and processors, Gabat noted; “Videographers are generally particular about low light sensitivity, dynamic range, working with latitude, image quality and cost amongst others. That is why we have brought a wide range of professional video cameras including the XA Series, EOS C100 MKll, EOS C700, the XF 200 and XF 205.”

Gabat noted that the XF 200 and XF 205 are particularly high broadcast quality professional tools that meet the broadcast standards of the major networks like CNN, BBC and Aljazeera. “Capable of live streaming, the new range of video cameras combine purity of style with technical innovation, making shooting photos and videos in different scenarios uncomplicated and enjoyable.”