By Babajide Komolafe
Guaranty Trust Bank said that its newly introduced mobile application, GTWorld will not replace its USSD banking service but rather complement it.
Managing Director/Chief Executive, GTBank, Mr. Segun Agbaje stated this while fielding questions from journalists during the launching of GTWorld.
Agbaje stated that the USSD platform was targeted at all mobile phone users, GTWorld was targeted at Smartphone users.
He said that USSD Platform was introduced to ensure that all the customers of the bank can conduct mobile banking irrespective of the kind of phones they use. We are aware everybody will not have a Smartphone, so the USSD platform will be sustained to ensure that those who do not have Smartphone can use their phones to conduct banking transactions.
Built on the back of the bank’s customer-centric digital strategy, GTWorld features biometric authentication, such as facial recognition and fingerprint, which recognizes a customer and adapts to how and when they want to bank. The Mobile banking app also features a seamless switch to GAPS Lite, the online banking platform for small businesses which offers a flexible and secure channel to make payments and collections anywhere in the world.
With the rapid growth of Smartphone penetration in Nigeria, there has been a steady increase in the adoption of mobile banking solutions. Smartphone users are however very conscious about the security and efficiency and convenience of such applications; and on those three fronts, the GTWorld app excels remarkably. the mobile banking App offers customers access to more than 90 percent of the Bank’s services on their Smartphones, guarantees further security through biometric authentication and ensures convenience through the Quick feature, which enables a user to perform transactions without signing in, among others.
GTWorld empowers customers, like never before, to make payments and access in-branch services swiftly and seamlessly, without going to a branch. When switched to GAPS-Lite, the app offers small business owners access to real-time monitoring of all transactions and the ability to make bulk and single transfers on the go to any account in the world.
Commenting on the launch of GTWorld App, Segun Agbaje, the Managing Director of Guaranty Trust Bank plc, Stated that “We are delighted to be at the forefront of digital banking solutions that are making banking faster, easier and safer for our customers. The Simplicity of GTWorld and innovations such as facial recognition and fingerprint also ensure that our customers enjoy a seamless experience, anywhere, anytime and anyhow they choose to bank.
Gtbank has consistently played a leading role in Africa’s banking industry. The GTBank brand is regarded by industry watchers as one of the best run financial institutions across its subsidiary countries and serves as a role model within the financial services industry due to its bias for world class corporate governance standards, excellent services, quality and innovation.