By Solomon Nwoke
The Nigeria Olympic Committee (NOC) yesterday in Lagos signed a Memorandum of Understanding with four broadcast and entertainment media in Nigeria as it began its official countdown to the Rio 2016 Olympic Games holding later this year in Brazil.
The broadcast and entertainment media in partnership with the NOC are the Nigeria Television Authority (NTA), Silverbird Communications (STV), DAAR Communications (AIT) and Smooth Promotions (HipTV)
Speaking at the signing ceremony at their national secretariat in Lagos yesterday, the NOC President, Engr Habu Gumel said the partnership would ensure that Nigerian viewers are offered the chance to watch every minute of every Olympic event live for the duration of the Games with High Definition (HD) streams across four channels adding that in total, the stations would deliver around 170 hours of live sports coverage across various platforms during the Games.
Engr Gumel said the selected stations consistently do an excellent job of broadcasting live sporting and entertainment events.
“The agreement is a major contribution to the long term financial stability of the Olympic Movement in Nigeria. This announcement is also significant as it demonstrates our resolve to ensure the NOC is on the path to self-sustainability. The NOC has acquired the free-to- air broadcast rights across all media platforms for the Nigeria Territory including internet and mobile applications. The selected stations consistently do an excellent job of broadcasting live sporting and entertainment events and the Olympic Games, so this collaboration is a very good news for sports fans in Nigeria. From a commercial perspective, this model is a win-win situation which will help the NOC realise funds to support the activities of the Olympic Movement in Nigeria.
“The stations we have carefully selected are renowned media organistions with which we are proud to have worked, including four the Olympic Games. We are delighted that NTA, STV, AIT and HipTV will continue as our partners beyond Rio 2016, providing fantastic coverage of the Olympic Games and related programs for free to the widest possible audience in Nigeria across a variety of media platforms”, he said.
The NOC boss also said some of their key commitments in this model would ensure that the stations are granted access to the Olympic archives to promote the broadcast of the Games while the station would in turn ensure free-to-air exposure of Olympic events of national viewer interest.
He also informed that they are determined to check the issue of ambush marketing like it has never done in the past in the country.
“Our partnership will ensure preferential advertising and sponsorship opportunities to top partners and NOC local sponsors and partners . The NOC will be organising a workshop to ensure that the broadcast partners follow the Olympic Charter principles of broadcast, including ‘clean venues’. We are determined to check the issue of ambush marketing like it’s never been done in our country”, he added.