A new vista has been opened in the Nigerian out-of-home, OOH advertising industry with the introduction of Magic Mirror advertising option by Soundz & Meknitz Limited. The product, world’s latest OOH advertising technologies, is the first in entire Sub-Saharan Africa. Classed under the emerging media and below the line/indoor advertising category, works by interfacing a specially designed mirror with an in-built LCD video and audio programme that also doubles as a viewing mirror.

The television commercial, TVC is seen playing on the mirror, with an inbuilt sensor that squeezes the advert message to a corner on approach of a user to present a full mirror and returns after use. Speaking on the new innovation, Managing Director of Soundz & Meknitz Limited, Mr Felix Ugbechie, said already his company has been granted exclusive permit to install the new generation advertising technology in all the rest rooms in all airport lounges in Nigeria, a factor he is sure will give maximum value to Nigerian advertisers.

Ugbechie said the advertising medium is unique because it offers the advertiser the opportunity to have something close to personal conversations with individuals who come in contact with it. “The mirror, as simple as it is, is a very important tool for managing personal relationships. We must always go to the mirror to appreciate ourselves and determine if we are looking good enough for that all important meeting.

It is a personal tool that enables us to have a conversation with ourselves before we go out to meet other people. What we are doing is take this conversation even further by enabling brands to talk to their targets in their most intimate periods. This is a period when conversations are best appreciated and ensure long lasting retention,” he stated.

Ugbechie explained that the Magic Mirror advertising has the distinguishing capability to pass the message personally and without interruptions and also overcomes the challenges of no tune out, trashing or flipping pages that have been the disadvantages of electronic  and print media advertising in recent time.

“The Magic Mirror is like a welcome companion to the often disconcerting privacy of the rest rooms. That is why we say it holds personal conversations because advertisers have the privilege of talking to individuals in this secluded privacy and be able to arrest their attention throughout their stay.