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Unity Dolls lifts education with school overhaul

In line with its vision to acculturate children, unite Nigerians and deliver social change within our communities and country, Unity Girl dolls, Nigeria’s first theme dolls, a product of Auldon Limited, have overhauled a dilapidated school in Ikorodu, the first in a long line of CSR initiatives which will cut across the six geopolitical zones of the country.

Lagos, Salvation Army Nursery and Primary School, sited at Agunfoye in Ikorodu was in a decrepit state for years with ramshackle classrooms, leaky roofs and flaky wall paints.

The Auldon Limited, known for its commitment to education and youth empowerment, through its Unity Dolls initiative singled out the school not only to give it a facelift, but also to contribute its quota to the quality of education that pupils will enjoy on its grounds.

While speaking to journalists on the sidelines during the schools reopening, Paul Orajiaka, Chief Executive Officer Auldon Limited, said “Our next project would now be in the north; from there we’ll move to the other geopolitical zones of the country,” he disclosed. “All the process demands is that we notify the State Universal Basic Education Board (SUBEB) about the idea and then we’ll get the go-ahead to proceed.”

Unity dolls is very passionate about its promise of supporting the growth of education through social works and that is why a portion of the sales proceeds on each doll is set aside to actualize this cause. Without a doubt, investing in the future of the Nigerian Child is key to ensuring a better society and by extension greater Nigeria for the good of all.

From left; Chief Executive Officer, Unity Dolls, Paul Orajiaka; Permanent Secretary Lagos State Ministry of Education, Mrs Grace Ebunola Oladimeji and wife of Auldon CEO, Ifeyinwa Prisca Orajiaka displaying the award plague on Lagos State Support Our Schools Initiative


“According to Orajiaka, Unity Dolls decided to embark on this initiative which is highly essential to developing our children with the needed skill that will see them excel, through the provision of a conducive environment for learning knowing fully well that the nation’s destiny undoubtedly lies in their hands”.

In driving the project, Auldon Limited turned to unconventional sources which saw the company also employ the services of Muri Olaniyi, 31 and other street urchins without professional construction skills, in a bid to keep them gainfully engaged: “Most street urchins have skills, but probably don’t have the opportunity to use these skills because they are branded as touts. But if you draw them close, you’ll discover they are actually very wonderful human beings. Muri and his colleagues made this project a reality alongside a team of other professionals who worked on the project.”

“Auldon limited through the Unity Girls Project, is currently planning to break new ground with new set of innovative dolls as the company is in the process of manufacturing fresh set of dolls that will go beyond Nigeria to embrace the whole of Africa. “This range of dolls will be called Unity Girl Africa. Already we’ve gotten strong level acceptance in the Nigerian market so we’re now moving on to other frontiers, designing another set that will cut across the whole of Africa. At the moment, Auldon has gotten the license for that from a leading supermarket chain with branches across the continent,” he disclosed.

The packaged dolls, which will likely be launched next year, will spur the public to action as it concerns influencing a more tolerant society united in diversity, with fliers detailing Auldon Limited’s CSR initiative which is tilted towards giving rundown schools a new look.

Also speaking during the school opening, the Head Teacher of Lagos, Salvation Army Nursery and Primary School Mrs. Ogunyemi Olusola who was visibly elated thanked Auldon and Unity Girl for its support and remarkable face lift which he said will without a doubt create a better atmosphere for the pupils to learn and actualize their dreams.


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