BY EMEKA AGINAM
Expanding its camera range, one of the leaders in the digital media and digital convergence technologies, Samsung Electronics has introduced professionally-inspired compact system camera NX30, a high-performance device featuring wireless network connectivity and compatibility with a broad range of devices.
Style and functionality:
According to Samsung, the award-winning NX30 embodies style and functionality, and raises the bar for compact system cameras all over the world. The product was unveiled at an elaborate event in Ikeja, Lagos on Thursday, March 13, 2014.
Speaking at the event yesterday in Lagos at the launch of the innovative product, the Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim, described the NX30 as a device that combines the quality imaging of a top of the range camera with the sharing functions associated with smartphones and other smart devices.
“Since its launch in 2010, the Samsung NX System has become synonymous with innovation and design, making it the best digital imaging technology available to everyone without compromising on style.
Offers superior image capturing:
“The NX30 builds even further on this illustrious heritage. Not only does it deliver incredible speed and accuracy through advanced video and photographic features, it is truly built around the user, with upgraded Smart Camera functionality – making shooting and sharing both easy and seamless,” he said.
Kim added that Samsung’s NX30 camera has been engineered to offer superior image capturing while maximizing simplicity and ensuring that users are just one click away from seamless connectivity.
New visual communication era:
Also speaking at the event, Samsung Electronics West Africa’s Director of Information Technology and Mobile, Mr. Emmanouil Revmatas, said the device is a gateway to a new visual communication era and shifts a paradigm in communication.
“With the growth of social networking and the prevalence of smartphones and tablets, people today communicate faster than words can manage. There is an increasing need to articulate our experiences through pictures and videos and the NX30 smart camera has been created to lead the way in this new era of visual communication,” he explained.
Adobe Lightroom 5 software:
Revmatas also informed that the NX30 smart camera comes with Adobe Lightroom 5 software pre-installed, a free camera strap as well as an 18-55mm Samsung camera lens.
The NX30 is an update on the ‘mirrorless’ Galaxy NX20 Camera released in 2013 and features many of the elements desired by professional photographers while being housed in an ultra-compact body. The camera boasts outstanding imaging performance, with its 20.3 megapixel sensor, which is capable of capturing high-definition images with sharp, life-like colours that are clear in all lighting conditions.
AMOLED swivel and touch display:
The 3-inch super AMOLED swivel and touch display and unique Tiltable Electronic Viewfinder featured on the device are optimized to provide users with flexible capture angles that are great for ‘self shooting’ and shooting from awkward positions.
In addition, the NX30 camera has a shutter speed of 1/8000s, the fastest in its class, and lets users shoot continuously at an ultra-fast rate of 9 frames per second while its unique “Hybrid Autofocus” feature system brings clarity to fast moving objects.
The camera also integrates with Dropbox for quick uploads, and utilizes Wi-Fi and Near Field Communication for connecting with other devices.