Unilever Nigeria Plc has  disclosed that over 10billion Knorr cubes seasoning were sold in the 2012 sales year, a development, it argued,  demonstrated the growing consumers’ confidence in the seasoning brand.

Disclosing this in Lagos at the re-launch event of its cube seasoning, the Brand Building Director, Unilever Nigeria Plc, Mr. David Okeme, explained that the Knorr seasoning is becoming increasingly popular among consumers, as evidenced in its sale of 10 million units per day and a total of 10 billion in the last one year.

He  added that the decision to re-formulate the brand was informed by the need to deliver quality taste for its consumers.

Aside its reformulation, Okeme added that the packaging of the seasoning had been enhanced to further bond the brand with the consumers and enhance their cooking experiences.

He explained that though  Knorr seasoning brand had been re-formulated to deliver better quality for consumers, it still retains the old price as a way of demonstrating the brand’s commitment to constantly give its consumers value for their hard-earned  money at no extra costs.

The Category Manager, Savoury, Mrs. Bolanle Kehinde-Lawal, described the re-launch of the brand as imperative, especially at this festive period when consumers and lovers of the brand would have the opportunity of trying out the new improved Knorr cube.