Nigeria will this week join the global awareness campaign on breast cancer.

And to make this campaign a huge success, Pink Pearl Foundation, a humanitarian, non – profit making organisation, will be holding a big cycling show in Lagos on Saturday.

It’s called Pink Ride Lagos.

Mrs Orode Okpu

While cyclists will ride through mapped routes (Ikeja, Oshodi, Festac,Surulere,Victoria Island, Lekki, Ikoyi, Marina and 3rd MainlandBridge) from 8 am to 2pm, free breast cancer screening and consultation for at least 500 women will be taking place simultaneously at two select locations in Lagos. One will be on the Mainland and the other on the Island.

The founder and Chief Executive of Pink Pearl Foundation, Mrs Orode Okpu, has picked a sports event to always promote her campaign on breast cancer.

Orode said of Saturday’s event:

“ October of every year is recognized worldwide as a month set aside to create massive awareness about breast cancer.

“Different people and organizations in various cities of the world would be putting together programmes to significantly create awareness about the dreaded disease. In the same vein, Pink Pearl Foundation is organizing the PINK RIDE LAGOS; to further create awareness about breast cancer.

“Lagos is the second fastest growing city in Africa with a population that has recently beaten Cairo according to New york times; with an estimate of at least, 21million people.

People from other Nigerian ethnic groups live in Lagos, and people from various countries around the world come to Lagos for business and Leisure purposes: Hence, the reason why OCTOBER 2013 PINK RIDE   is happening in Lagos; to reach the whole of Nigeria as much as possible.”

Unlike in the past, interested individuals could pay N5,000 to join the riders. The fee allows them a place on the cycling team, a cycling jersey and refreshment during the ride.