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Americans spend US$11bn on face lifts, breast augmentation

By  SOLA OGUNDIPE

The American Society of Plastic Surgeons, ASPS in its 2012 Plastic Surgery Statistics Report has revealed that in 2012, Americans and people living in America collectively spent $11 billion  on face lifts, Botox injections, breast augmentations and various other purely aesthetic cosmetic procedures.

ASPS, a non-profit organization, which supports the interests of the plastic surgery industry, found that last year, Americans underwent 1.6 million cosmetic surgeries  including procedures such as  face lifts, liposuction, and rhinoplasty (nose job).

Beyond this, there were an additional 13 million minimally invasive procedures that also took place, including things like Botox injections and dermal fillers.

According to the report, for the seventh year in a row, breast augmentation was the most popular type of cosmetic surgery performed,  with 286,000 operations.

There were also a record-high Botox treatments administered, through 6.1 million injections of the neurotoxin Botulinum for enhancing skin and eye appearances of mainly women.

The report notes that  an increasing number of men are also getting plastic surgeries, particularly in their chest areas. High levels of estrogen in the environment and food supply as well as sedentary lifestyles have caused many men to develop breasts, for which some of them have opted to receive chest reduction surgery. Every age category of men saw an increase in plastic surgery procedures for a collective total of 1.3 million in 2012.

The cosmetic procedure that saw the most growth overall, however, was brachioplasty, a surgery that involves removing excess skin from the back of the arm. Primarily women with flabby arms are opting for the procedure rather than toning their arms through exercise and proper diet – according to the latest figures, brachioplasty surgery has increased in popularity by 4,378 percent since 2000, when only 300 women received the procedure, while 15,457 got it in 2012.


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