The enumeration exercise to capture data of all paid and unpaid signage and outdoor advertising structures embarked on by Lagos State Signage & Advertisement Agency, LASAA, in March 2012, has ended, with a record of 300 percent increase in signs, 70 percent in billboards.

The project, a key component of LASAA’s Outdoor Master plan, was aimed at making the agency operate efficiently. It involved verifying, collating and evaluating a detailed robust and structured signage/outdoor database.

Speaking at the send-forth ceremony organised for the enumerators, the Managing Director of the agency, Mr. George Noah commended the 475 temporary workers for a job well done. He also used the opportunity to explain the benefits of the exercise.

Noah said: ‘’From the reports compiled by the Enumeration Project Team, we now have good database. We recorded over 300 percent increase in signs not previously captured on our books and a huge increase of 70 percent in the number of billboards (third party structures).

“The enumeration has confirmed our earlier assumption that signs and outdoor structures on our books were enormously understated.”