The Nigeria Olympic Committee recently appointed Tunde Adelakun, through hjs outfit, Sport-Ex Africa, as exclusive and official merchandising rights holder for the London 2012 Olympic Games.

Under the terms of the agreement, Adelakun, a UK-based sports consultant, is expected to take charge of the marketing and monitoring of all sorts of Team Nigeria apparel, which would enable the teeming Nigerian population in the UK to identify with the Nigerian contingent to the Olympic Games.

Commenting on his appointment, which was ratified by the NOC through the President, Engr Sani Ndanusa, and negotiated through the Marketing Commission of the NOC under the chairmanship of Patrick Ukah, Adelakun said, “It is a rare honour to be called upon to execute a task like this. I have always been committed to seeing sports bodies generate their own revenue and embrace self-sustenance, and I am committed to making sure that this happens in the case of the NOC, at the London 2012 Olympics and even beyond”.

The pioneer line of apparel, which comprised T-shirts, pens, office ties as well as other small products was on display at the Grand Patron’s dinner in Abuja last week.

Tunde Adelakun, a former journalist who is also the International Relations Consultant of the English Football Association, has also been saddled with the task of organising the various events that would add colour and awareness to Team Nigeria’s participation in London.