In a timely move to enable her discerning clients maximise the impact of their ad campaigns ‘Where it matters most’, Plural Media Limited, an Out-Of-Home (OOH) media company has launched a multi-point and targeted advertising service in the more than 200 key markets in the South-West, starting from Lagos metropolis using her ‘Digiadvans’ called ‘Operation Digiadvans Market Storm’.
At the roll-out of the service, Mr Rilwan Ajiferuke, Head of Marketing and Business Development of the Agency stated that the exercise is a direct response to the yearnings of brand custodians “to achieve more with less” especially in the face of advertising budget cuts and stiffer competition.
“Every brand needs to increase visibility at the right locations especially at the point of purchase (the markets) because visibility facilitates credibility which engenders preferability and inspires purchase/brand loyalty,” he asserted.
The service provides the needed leverage to enhance brand visibility and contribute directly in multiplying brand- value by taking the messages(TVCs) displayed on the DIGIADVANS to the target audience at the point of purchase across several key markets in the country starting with the South-West.
The flag-off of the service has already begun in key markets in Lagos such as Ojuwoye in Mushin, Mosalasi in Agege, Auto Spare Parts and Machinery Dealers Association (ASPAMDA) in Trade Fair Complex, Oke-Arin in Lagos Island amongst several others with leading brands already signing up.
The DIGIADVANS are purpose-built hybrid media-vehicles with large-format digital screens complete with crisp audio system as well as a Backlit advert panel capable of playing TVCs and communicating multiple brand messages seamlessly.
Speaking further, he said the Digiadvans Market Storm service is extremely affordable and very flexible designed to cater for all categories of products/services and offer unrivalled penetration/city-wide reach “with just one buy.”
In his words,”as part of our avowed commitment to use our domain expertise in emerging out-of-home media technologies to continuously add value to our clientele, The DIGIADVANS are being deployed to help products/brands achieve accountable mileage.”