By Yemisi Suleiman

A new wind of change is  blowing for young and stylish Nigerian boys with the introduction of  NaijaBoysZ by  Nigeria’s top integrated manufacturer and retailer of children’s apparel; Ruff ‘n’ Tumble.

The new brand was revealed to journalists during a press conference at the company’s corporate Headquarters in Lagos recently. According to Mrs Adenike Ogunlesi MD, Ruff ‘n’Tumble,‘NaijaBoysZ caters for  the unique fashion sense of today’s young adults, celebrating the colourful iconoclastic fashion sense of Nigeria’s emerging youth.

The Hip urban clothing range for young boys from ages 8-16, incorporates the use of classic fashion items such as Jeans wear, interpreted into the new age ‘slim fit’ and ‘super skinny’ cuts. The NaijaBoyZ brand also features‘ slim fit’ shirts, tops and accessories such as mufflers and hats for the trendsetting NaijaBoysZ look.

According to Mrs Ogunlesi, the new brand is part of a special 2010 Christmas collection.For the young female adults, from the age of 8 to 16 years, Ruff’n’Tumble has created the trendsetters collection.

This collection is creative, fun and very detailed. It allows for the individual expression of personal style.Ruff ‘n’ tumble also announced the opening of two new outlets in Port Harcourt and Surulere, Lagos.