..as MBC launches cable Africa Network
For leading Nigerian filmmakers and TV series creators, including Amaka Igwe, Madu Chikwendu, Gregory Odutayo, Jeta Amata, and many other professionals who graced the just concluded 2nd edition of the regional TV content market, held in Nairobi, capital city of Kenya, one thing that must not be taken away from the yearly event is the fact that it has helped to open their eyes and minds to theÂ wondrous opportunities that abound in Nollywood.
At the event, which ran for three days, Nollywood was a major product to offer to the world. And Nigerian film makers and content providers in attendance did not stop at nothing to show off.
Featuring prominently was Nigeriaâ€™s fast growing broadcasting company, Multimesh Group, a digital satellite pay-TV, which seized the opportunity offered by the event to launch one of its numerous products, â€˜Cable Africa Networkâ€™ on the international scene.
It also gave prominence to one of its channels, which it dedicated to bringing Nollywood movies to many homes in Africa.
Also, M-Net came with a bang as it freely beamed Nollywood movies on â€œAfrica magicâ€ stationed all over the expansive Hilton hotelâ€™s conference room, while Gregory Odutayo of Royal Roots Communications Network stormed the event place with his newly created soap, â€œMy Mom and Iâ€, in addition to his many other soaps, â€œ About to Wedâ€™, â€˜Soul Sistasâ€, â€œHouse Apartâ€, and â€œTides of Fateâ€, amongst others.
Other companies from Nigeria that showcased their products included Infinite Broadcasting Company andÂ Pan African Federation of Film makers(FEPACI) represented by Madu Chikwendu. Amaka Igwe, coordinator of BOBTV, Opia Williams were visibly presence at the event which was graced by other professionals from all over the world and rounded off on the September 18.
Unlike the previous edition of the event, which held early in the year in Dakar, Senegal, the Kenyan leg of the event recorded an impressive turn out withÂ more than 180 buyers from nearly 200 companies in 33 of the 53 African countries.
Of the over 334 content suppliers that attended the event, 45 per cent were from Africa. The suppliers were predominately interested in buying TV series, telepics, documentaries, telenovelas, sporting events and educational content, gameshow, features, family entertainment and animation, amongst other contents.
MGM Networks, Sony Pictures Television , Television Internacional, Mondo Television, 2Way Traffic and MTV Network were some of the international players that featured prominently at the show, which saw Nigeriaâ€™s MBC launching its latest product, Cable Africa Network.
According to Patrick Jacaud,Â General Manager of Basic Lead, organizers of the annual show,Â Africa is relatively untapped content market.
Africa, he said, is home to just under one billion people, 33 per cent of whom are between ages 10 and 24. Some 5.3 per cent have access to the internet, while 27 per cent are mobile subscribers and there is one TV to every 10 people in Africa.
â€œAll indicators show that the African TV and advertising sectors are growing,â€ Jacaud said, adding, â€œ with the difficulties encountered by most audiovisual content suppliers in more developed markets, the importance of Africa, as clearly untapped market, has grown in the last few months.â€
Jacaud listed Kenya, Nigeria, South Africa, Angola, Ivory Coast, Cameroon and Senegal as key countries where TV stations have more purchasing power. He said, â€œgiven the increasing global and regional interest in African content, we have launched â€˜made in Africaâ€™, a continuous training and informative platform to improve production and distribution skills in Africa.â€