By Lolade Sowoolu
The duo of Peter and Paul Okoye have announced that their new album has recorded over a million sales in less than three weeks of its release. The album, titled â€˜Dangerâ€™ was released on the 15th of September into the Nigerian market for sales.
Their manager, Jude Okoye, said, â€œWe waited for four days after the official press brief before releasing it. The reason we did that was because we wanted to release 600, 000 copies at a go. We monitored the sales and kept calling our marketer to know the response it was getting. By the 8th day, over a million units had been pushed.â€
Measuring the success against that of their third album, â€˜Game Overâ€™ which was recorded to have gone platinum also, the twins said they were not surprised about the sales but were rather disappointed. â€œWe actually expected to cross over a million sales by the 4th day. â€˜Game Overâ€™ made a million in six days and we wanted to beat that record. Unfortunately, â€˜Dangerâ€™ dragged until the 8th day,â€™ Jude explained while his brothers affirmed.
When the issue of actual statistics was raised, the groupâ€™s publicist, Sesan Adeniji said it was easy for one to estimate the sale of an art work. He said, â€œMost album sleeves are printed in Shomolu and that is where my office is.
At first 600, 000 sleeves were printed, then another 300,000, followed by 200, 000. And itâ€™s since continued like that.â€ Peter added by reminding that for a marketer to admit having sold a huge figure, he (the marketer) realizes the consequence because it influences the royalties he will be paying them (owners of the work).
â€˜Dangerâ€™ is marketed in Nigeria by CN Media and is the fourth album of pop group P-Square