GlaxoSmithKline Consumer Nigeria PLC, has launched Ribena Colouring Spree Promotion, saying itâ€™s to reward consumers of the product.
The companyâ€™sÂ Marketing Director Mrs. Hannah Oyebanjo, said that the promotion will run throughout this month and October, 2009.
According to her, consumers will be rewarded with free gifts which include a pack of colour pencils, a colouring book and fun stickers for every tray of Ribena 288ml they buy. This promo is across all Ribena variants i.e. Ribena Blackcurrant, Ribena Apple, Ribena Peach and Ribena Pear.
â€œRibena is determined to uniquely connect with its target consumers (children) and put smiles on their faces this season. The promotion is aimed at interacting and educating kids in a very special and unique way,â€she added.
Also speaking at the event, the Senior Brand Manager, Mrs. Olufunke Akinloye noted : â€œWe also want to educate them on benefits of Vitamin C to the body. Blackcurrants in Ribena go through lots of quality checks to ensure they burst with goodness. Ribena is a great source of Vitamin C and every pack contains 100 percent of the recommended daily allowance of Vitamin Câ€.
Akinloye further revealed that consistent consumption of Vitamin C is indispensable for childrenâ€™s healthy growth. She advised that Vitamin C should be taken regularly to maintain good health.