Following its successful operations as Nigeriaâ€™s leading ground handling company for 30 years, the Nigerian Aviation Handling Company PLC (NAHCo) has rejuvenated its brand with the change of its corporate identity, while also launching an ambitious business expansion and diversification programme.
Sequel to the approval of the Board of Directors of the Company, NAHCo has changed its brand name to nahcoaviance while retaining its registered name of Nigerian Aviation Handling Company PLC. The companyâ€™s logo has also been changed in line with the new brand name. The new brand name, Nahcoaviance, is a product of the companyâ€™s membership of Aviation Alliance, the first global alliance of airport service providers in the world which was formed in 1999. NAHCo is the only Nigerian member of the Alliance.
There are 13 aviance members and they operate in 20 countries serving 126 airports and employing 28,900 people. Aviance members facilitate 180 million passengers every year and handle 1887kilotons of cargo. All of these result in an annual turnover of 1.140 billion Euros for the Alliance. Benefits of aviance membership include access to market intelligence, joint marketing, cross selling, common purchasing, pooling equipment, exchange of best practice, staff exchange, opportunities for joint venture, leverage to increase market share and enhanced branding.
Managing Director and Chief Executive officer of the Company, Mr. Bates Sule, stated in Lagos during the week that the re_branding process was aimed at complementing NAHCoâ€™s plans to refocus its business, diversify from its core handling business and explore business opportunities that exist in the West African region.
The companyâ€™s re_branding process had been on since 2006 with the series of re_orientation and attitudinal change programmes embarked upon as part of the enterprise change project of the new management of Mr. Sule.
â€œAfter three years, much progress has been recorded with internal branding and we now want to move to the next level of our re_branding programme which involves presenting our new face to the publicâ€, he added.
Shareholders at the Companyâ€™s Extra_Ordinary General Meeting, held in Abuja last week, unanimously mandated the directors of the company to raise N5 billion through corporate bond for the purpose of business expansion and diversification.
Mr. Sule explained that the new funds raised from the bond will be invested in boosting the companyâ€™s business through acquisition of more brand new equipment, expansion and modernization of the Cargo Import shed in Lagos, expansion of the business into selected airports in Nigeria and some West African countries, as well as diversification.
According to him, the diversification strategy of the company is aimed at reducing its dependence on core ground handling operations and broadening its income base through careful investment in ancillary businesses that complement its present service offerings.