By Emmanuel Elebeke

IN furtherance of its commitment to bring services to the door steps of  its customers, global leader and technology innovator in consumer electronics, home appliances and mobile communication, Samsung Electronics last week officially opened a new showroom and service centre at Alaba International Market, Lagos.

The  new showroom   is expected to offer Samsung customers the opportunity to make the right choices on the array of Samsung trendy innovative electronics  products and services before proceeding to make purchases from the accredited dealers.

Speaking at the opening ceremony, Executive Director, Samsung Electronics, Mr Intae Son said the opening of  new showroom was premeditated on Samsung’s strategy of being able to anticipate its customers needs and to deliver in its promise of offering customer-centric solutions and offering products that enhance their lifestyles.

“the initiative is aimed at ensuring that Samsung products are readily available to its numerous customers in Nigeria. All Samsung products ranging from its washing machines, microwave ovens, Plasma and LCD television, air conditioners etc no matter how small are backed by a standard One year Pan-African warranty, but to enjoy this warranty customers need to ensure that they buy their products from authorized dealers of Samsung goods.” said Son.

He went further to add that the need for the new showroom arose from market surveys carried out by their agencies which identified the need to satisfy the growing customer demand by making sure that they did not have to go far to purchase original Samsung electronics products.

Earlier in his address, Chairman, SIMS Nigeria limited Chief Simeon Eyisi said “we are not here in Alaba market to compete with our customers, but to boost their sales by making it possible for their customers to make satisfactory choice after experiencing product displays in the Showroom. the show is to give our dealers customers an opportunity to feel the quality and see the models and sizes of the products, in addition to enhance  prompt adequate after sales services to the customers ” he said.

He therefore solicited the support of the customers by reciprocating the gesture by  way of patronizing Samsung  products from authorized dealers, which he said guarantee long period of longevity.

Meanwhile, audience at the occasion fed their eyes at the new showroom with an array of powerful displays from new species of next generation LED 600 TV series, home theater system (HT-TXQ120), Audio DVD (FP580) among others.
With the introduction of the LED 600 TV, Samsung has revolutionalise the way people look at television, as it combines award-winning design with the most advanced technology available today.

According to Son, the LED 600 series, flat and the slimmest  in the world produces sharper images without blur, deeper blacks and brighter colors. It is equally said to be eco friendly and good in energy preservation.
This is an addition to the LCD an Plasma series known for their supreme picture qaulity and rich colours.

Samsung digital display company is the largest flat panel display manufacturer in the world and a leading LCD and plasma TVs.
“The company is pushing a technology boundaries to create a more exciting viewing experience.” said the Samsung Executive Director.
Samsung product areas include: televisions and computer monitors, plasma display panels, OLED and others.


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