Your goal is to create positive virtual experiences on social media. When people come to your page, what happens? What’s the feeling like? Making people feel better goes a long way. You can even massage their ego. The first rule is to clearly define your target audience. Once you have defined that, then research the people they follow on twitter. Find out what type of tweets they retweet. Find out their style of interaction: formal, informal or semi formal.

No fewer than thirty technology start-ups would showcase their talents at this year’s Demo Africa Forum billed to happen in Lagos Nigeria, providing them with a launch pad to leapfrog into the global market. This is as the National Information Technology Development Agency (NITDA) has also assured that the forum, a pan-African launch-pad for technology start-up companies, will not only leverage the opportunities of the tech start ups, but also become the continent’s rallying ground to arm technology leaders and entrepreneurs with relevant experience and knowledge to operate successfully.

TELECOM market outlook: Let me begin this way: A colleague of mine recently bought a smartphone. On a limited budget, he was able to find an excellent phone with a sharp 5.5inch display, 32 GB storage, and an 8 MP camera, running the latest version of Android for a little over $100. I spent a few minutes looking at the device and marvelling at the fantastic value for money, and it hit me – consumers have never had it better, but telecoms companies have never been under more pressure.

Chief Executive Officer of MainOne Technologies, Ms. Funke Opeke said that with the current 6.8 to 10 percent broadband penetration in Nigeria, the economy still remains a huge market for cloud computing. This was her summation to the chances of cloud computing service providers in playing in the Nigerian IC T market. Her statement was particularly significant on day her company’s data center subsidiary, partnered MDX-i, in launching a new cloud computing based prepaid solution.

One of the leading global information and communications technology (ICT) solutions provider, Huawei, in partnership with the African Union, AU have reaffirmed their commitment to a better connected Africa.