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How IBM new capabilities shape customer analytics market

How IBM new capabilities shape customer analytics market

At the customer analytics session, IBM explained how the solution could help brands acquire the right customers, optimize the customer experience, understand the customer journey, provide delightful service, and minimize fraud. The session among other things guided marketers, commerce and service teams on best practices and strategies for applying digital analytics, customer experience analytics, predictive analytics and social analytics to better understand customers, accelerate profitability and improve business outcomes.

7 ways to connect, engage and remain relevant on social media

7 ways to connect, engage and remain relevant on social media

Relevance is the key word in surviving in the technology industry and social media. The competition is fierce and your target audience is bombarded with several status updates and tweets every other minute. If you wish to get the attention of your fans and sustain it, here are 5 simple things to do. (1) Innovate or be stagnated: Innovation on Facebook refers to looking at a famous story from a different angle. Fans are tired of seeing the same old storyline, plot, picture and pattern. They yearn for novelty, for something new, for something outside the box. If you can provide this, you will hold them in stitches.

NBC’s bombshell! ‘We can’t meet digital switch over deadline’

NBC’s bombshell! ‘We can’t meet digital switch over deadline’

“We are looking at ordering initial 1 million Set-top boxes in second week of July for Jos and its environs” he added. On the implication of missing the dateline, the DG said after June 17, 2015, no analogue channel TV station in the country will be protected by the ITU as there would be a lot of interference from stations from neighbouring countries.

Ukodie marks 30 years of ICT journalism with three books

Ukodie marks 30 years of ICT journalism with three books

One of the pioneers of Information and Communications Technology, ICT journalism in Nigeria, Mr Aaron Ukodie, will in July mark thirty years of Information and Communication Technology, ICT reporting. However, Ukodie has decided to tell the story of his sojourn in three books which he said would be launched that day. The books are “The Privatisation of NITEL: An Archetypal Government Agency”, “Nigeria’s Path to ICT Development” and “The Lead Story”.

Echoes of BoICT Award:How rural service provision makes NCC Africa’s best regulator

Echoes of BoICT Award:How rural service provision makes NCC Africa’s best regulator

Figuratively, the whole of Africa stood still penultimate week, when the organizers of the Beacon of ICT, BoICT awards, announced that the Nigerian Communications Commission, NCC was again, voted the Government Agency of the year, in the 2015 edition of the award ceremony. The award was keenly contested by African agencies both within and outside Nigeria, giving distinctive class and prestige to the winner.