Finance

First Bank named Nigeria’s strongest brand in 2026 by Brand Finance

First Bank named Nigeria’s strongest brand in 2026 by Brand Finance

First Bank, West Africa’s premier financial institution and financial inclusion service provider, has been recognised as the strongest brand in Nigeria in the “Nigeria 25 2026” ranking by Brand Finance, a leading independent brand valuation and strategy consultancy. The Bank achieved an AAA+ rating, the highest possible distinction, underscoring its unmatched brand strength and leadership […]
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Tinapa is gold mine in waiting – Umeh

Tinapa is gold mine in waiting – Umeh

Frank Umeh a lawyer and Managing Director, Tradewinds Duty Free Market, Tinapa Free Trade zone, Calabar, in this interview offers insights into how the Tinapa free trade will be successful. He said he believes that Tinapa is a viable project and everyone should be thinking of how to make it do better than it is doing presently.

Re-inventing promo as tactical positioning strategy

Re-inventing promo as tactical positioning strategy

Recent development in the stout market show that there is a new and interesting dimension to the competition among the various brands jostling for patronage, until Nigerian Breweries Plc, owners of the Legend Extra Stout brand decided to revitalize the industry few years ago.