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Let’s drain out the negative stuff…

Let’s drain out the negative stuff…

It is amazing how many Nollywood productions disappear into the annals of oblivion simply because (aside from quality issues) their owners fail to invest the same financial and creative commitment in marketing as they did in production (unlike Hollywood where marketing budgets frequently outstrip the cost of producing the movies themselves).

Nollywood goes to school (2) Some of the fundamental  examples include:

Nollywood goes to school (2) Some of the fundamental examples include:

Production Quality: Contemporary Afro Pop music videos are among the most edgy visual content you could hope to see. From their flamboyant costumes and dance steps, to the props, set design and special effects, the creative effort that has been invested to achieve a product of international calibre can be clearly seen.

Nollywood goes to school

Nollywood goes to school

A few days ago, I made my way to the salon for my quarterly … ehm … toenail management (three months of hard grinding on the fitness trail had rendered them somewhat unpresentable). I reclined as the thickset attendant went to work. Gazed up idly at the TV as dazzling Afro Pop music video images of the latest sensation I had never heard of flashed by.

From Russia with love (4)

From Russia with love (4)

The following day … 100m semi finals. Three of them. The favourites in the other two duly won theirs in impressive style. Especially the Jamaican.

From Russia with love (3)

From Russia with love (3)

The first twinges of disquiet came when, knowing my irrepressibly optimistic compatriots, I investigated a suspicion and discovered that the gazelle from Sapele had been registered for combat in 4 events at the championships, three of which were individual (100m, 200m, Long Jump; plus the 4x100m relay).