What is Social Responsibility.? There are several definitions for social responsibility as there are many authors writing on this topic. Once, an author defined it as the intelligent and objective concern for the welfare of society which restrains individual and corporate behaviour from ultimately destructive activities, no matter how immediately profitable, and which leads in the direction of positive contributions to human betterment.

Mothers, Washermen and others engaged in the business of washing will no longer expend much strength in getting tough stains out on clothes and other materials, this is courtesy Procter & Gamble (P&G) manufacturers of Ariel Prozim.

Samsung Electronics will hold a two-day International Youth Foundation (IYF) conference in South Africa , August 18-19, to discuss the implementation of the Samsung Real Dreams program with key stakeholders across the region.

In a determined pursuit of its project Green agenda, Rosabel Leo Burnett has instituted a two-hour-per-month session tagged Knowledge Hour at its main office in Lagos.

As the need of advertisers increase in the face of new expectations, the need for media buyers to follow the trend of things is imperative, as new demands from advertisers emerges Princewill Ekwujuru writes that media independents should sustain the tempo of there jobs.