By Anozie Egole

AS the poor power situation in the country bites harder on citizens, home appliance manufacturers are taking advantage. For instance, LG, Electronics has just recently introduced a 5-star rated frost-free Evercool smart inverter refrigerator. The product’s unique feature is the inverter, solar panel and ability to work with small capacity generator.

According to LG, the initiative was aimed at meeting the needs of the Nigerian consumer’s distressed by constant power failures. At an event where the product was introduced, Managing Director, LG Electronics West Africa Operations, Mr. Seonghak Kim said he was excited to introduce the new brand, “For us at LG Electronics, we are excited to be unveiling the much awaited LG Ever-cool Inverter Smart 2.0 Refrigerator.

It is specifically designed for the Nigerian market with its inverter compatibility technology to keep food fresh even during power outages. The new smart inverter compressor refrigerator fully meets international standard and is indeed one of the most advanced and energy efficient compressors you can find anywhere in the world.

More than a billion tons of food is wasted annually in Africa due to poor storage facilities and limited cold storage. Owing to the fact that Evercool smart inverter refrigerator can optimize and keep the temperature lower during a power cut, LG Evercool refrigerator is capable of saving users money as it reduces unwanted food wastage as it can work during power cut. Although there are misconceptions about the use of inverter with refrigerator as many believe it will consume more electricity as well as dramatically shorten the battery life with Inverter our brand guarantees longer battery running time and optimum energy saving” he said.

Also speaking at the event, General Manager, Home Appliances Division, LG Electronics West African operations, Mr Hyunwoo Jung, said “Power supply in Nigeria is unstable. With an average blackout time of 8hours, most people own inverter, solar panel or generator to ensure uninterrupted power during power cuts. When power goes off, the LG ever-cool smart inverter refrigerator activates “Inverter-On” mode, this ensures that cooling is not interrupted in anyway.