By Prisca Sam-Duru

THE 60th anniversary celebration of Peak has in so many ways, brought smiles on the faces of many Nigerian children. It began with the Peak Art and Craft competition tagged, “Vision Nigeria Art Challenge” held for schools in which over 62 schools were in attendance. Since then, winners have also emerged in its Peak Reach for Million Promo.

Fun filled children at the fiesta

In furtherance of its commitment towards ensuring it imparts children and society in general positively, and in commemoration of this year’s Independence Day Celebration, FrieslandCampina WAMCO Nigeria Ltd, makers of Peak Choco delighted kids with a fun-filled gala at the Apapa Amusement Park, Lagos.

The venue was a beehive of activities as parents and teachers with their children and students, thronged the newly renovated Apapa Amusement Park for 4 consecutive days precisely from October 1st – 4th, for a family fun weekend with Peak Choco.

The children who radiated in their school, sports and party wears, were treated to dances, music, games, competitions and every other activity that makes for fun.

According to Omolara Banjoko, Senior Brand Manager, Peak, “The sole purpose of staging the fun-filled independence day celebration with Nigerian children is to allow them have great fun and also learn from it. Everyday millions of Nigerian children are waiting to be excited, they want to have freedom and fun to explore new circles in life. We believe that when they have fun in such a place, they will have the freedom to express themselves and decide to be who they want to be.”

She added that “We know we have fantastic product that is nutritious, creamy and tasty that’s not the only way we wish to make them happy but most importantly, we want children to have fun and as they have fun and nourish themselves, they can be that branded child and chose whoever they want to be, like doctor, pilot, sailor and any other career they dream of.

“We see an opportunity with Apapa Amusement park, when we came here it was so fantastic, so many rides, we hardly have this kind of such a wonderful place in Nigeria. So, when kids are thinking of Peak Choco, they should also think of having fun but also learning while having fun, which is the essence of what we are doing here today.

So we see this as an opportunity to give back to children the experience we had as children that was why we partnered with Apapa Amusement Park to offer 4 days of amazing fun to the children. It is an opportunity for children to just come in here and have fun. All they just needed to do is to buy a roll of peak choco and get fantastic gifts and of course they get a fun filled free ride,” the FrieslandCampina WAMCO senior manager said.

The Peak Choco 4-Day independence Ride and Fun which kicked off on October 1st, Nigeria’s Independence Day is expected to be an annual event.
The brand manager said “we hope it will be an annual event because at times like this, we want to make sure every Nigerian child has fun and gets the nourishment they deserve.

“We just kicked off in Lagos and the response has been tremendous, we hope to expand and make every Nigerian child have fun with nutrition value.”

Independence splash

Parents and teachers at the event who commended Peak Choco for an amazing independence splash for children expressed delight that the Peak family will make it an annual event.

Mr. Tokunbo Adebayo, military personnel who was in attendance with his children said, “I never knew there’s a fun palace for kids as beautiful as the park.”

Also speaking at the event, FrieslandCampina WAMCO Senior Activation Manager, Grace Onwubuemeli in her remarks however explained why Peak Choco is being positioned as a fun solution for children.

“What we are doing is trying to position Peak choco as fun solution for children, we know that kids like to play and believe that while playing, kids should also learn.

“So, when kids are thinking of Peak Choco, they should also think of having fun but also learning while having fun, which is the essence of what we are doing here today,” Onwubuemeli stated.