By William Jimoh

Euro Global Foods and Distilleries Limited has urged companies in the beverage sector of the Nigeria economy to source their raw materials locally, saying this will help grow the economy and ensure the companies compete effectively with their peers in the international market.

Mr. Arjan Mirchandani, Company Chairman, stated this at the company distributor’s conference held in Ota, Ogun State, where he said that, “virtually all the raw materials we use for our beverages are sourced from Nigeria; although we spend a lot of time on market research so as to stay competitive.

Mirchandani added, “We are encouraged to do more in line with our creed of making premium products available to all Nigerians in their various social and economic strata.

“We try to stay ahead of competition, though it’s not easy because we are barely five years old in the market. Some brands have been around for more than 20 years. There are challenges in the industry but at the same time, we are not disregarding competition, which we know is very stiff.

He added that, “It’s a matter of giving the best quality, at the best price, in the best packaging. That’s what we are keen on.”

Euro Global has recorded a growth rate of almost 3,000 percent between 2009 when it commenced operations and the year 2012. The ISO certification was also received same year. Worthy to note is that one of their major brands; Seaking Schnapps was adjudged the best Schnapps of 2012 by the Institute for Government Research and Leadership Technology.

Euro Global Foods and Distilleries Limited is a member of the Sona Group Nigeria. The company was incorporated in July 2006 and commenced operation in 2009. The company is into the production of Non-alcoholic and Alcoholic beverages.
Some of the products in their portfolio include Savana (soft) drinks, Aqua Euro Water, Sabrina Gin, Amphora Wine range, Seaking Schnapps, Braveheart Rum, Czar Vodka, Czar Ice (spirit mixed RTD), Julius Tonic Wine and so on.