By Juliet Umeh

Meta has launched the sixth edition of its pan-African campaign, “Made by Africa, loved by the world,” with a focus on promoting African cinema and storytelling ahead of Africa Day on May 25.

The campaign, unveiled through Facebook, seeks to celebrate African filmmakers, actors and content creators whose works are gaining global recognition.

As part of the initiative, Meta introduced a five-part vodcast series featuring renowned actors and filmmakers from Nigeria and South Africa. The series is hosted by popular African podcasts, I Said What I Said and Because We Said So.

Speaking on the campaign, Kezia Anim-Addo said the initiative reflects Meta’s continued commitment to showcasing African talent on the global stage.

“For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage,” she said.

“From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”

The featured talents include Kehinde Bankole, Linda Mtoba, Nomzamo Mbatha, Osas Ighodaro and Tobi Bakre.

According to Meta, each episode explores the featured talents’ creative journeys, global impact and how they use Facebook to build communities and connect with audiences worldwide.

Commenting on the partnership, podcast hosts FK Abudu and Jola Ayeye said the collaboration offers an opportunity to amplify African creativity globally.

“We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives,” they said.

“Being able to spotlight creators with global impact feels incredibly special to us and we look forward to more partnerships and opportunities to champion African creativity.”

Also speaking, Zama Marubelela and Landzy Gama described the initiative as a platform for celebrating African identity and storytelling.

“As young African content creators, we’re passionate about celebrating African excellence, identity and culture through honest and relatable conversations,” they said.

“We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity and storytelling on a global scale.”

Meta also announced the expansion of its #ShareYourAfrica challenge, encouraging creators across fashion, dance and lifestyle to use Meta AI tools and Reels to showcase African traditions and cultural moments.

According to the company, vodcast snippets will be available on the Meta Africa Facebook page, while full episodes will air on the I Said What I Said and Because We Said So podcast platforms.