By Jimoh Babatunde

KANO, NIGERIA – Ibrahim Ayyuba Isah, Senior Reporter with TVC News and Chief Executive Officer of Ayrah Media Concept Ltd, has strengthened his professional credentials with a double induction into the Chartered Institute of Public Relations (CIPR) in the United Kingdom and the African Public Relations Association (APRA).

The induction, building on his longstanding membership with the Nigerian Institute of Public Relations (NIPR), confers upon Isah the status of Full Member (MCIPR) of the UK’s leading PR body and Associate Member (am.apra) of the continental association.

The CIPR’s Member (MCIPR) designation is reserved for practitioners who demonstrate mastery in strategic communication and adherence to international ethical standards, while the APRA induction positions Isah as a key figure in shaping Africa’s public relations and communication landscape.

Speaking on the milestone, Isah noted that while his professional roots remain anchored in Nigeria, global recognition was essential for modern media consultancy.

“As we continue to manage high-stakes, multi-donor projects through Ayrah Media Concept Ltd, including our current communications work for the IsDB-funded Kano State Agropastoral Development Project (KSADP), it is essential that our professional standards are recognized globally,” he said.

“Becoming a Member of CIPR in the UK and an Associate of APRA ensures that our consultancy meets the same rigorous benchmarks found in London, Nairobi, or Johannesburg.”

Isah, a Master’s degree holder in Public Relations and a PhD candidate at Nasarawa State University, has spent over a decade reporting on critical national issues at TVC News. The dual international accreditation is expected to enhance the strategic capabilities of Ayrah Media Concept Ltd in delivering services to a wide range of local and global clients, underscoring the potential of Nigerian professionals to excel on the world stage.