Finance

September 26, 2011

Fidelity Bank donates to motherless babies

Fidelity Helping Hands Programme, the Corporate Social Responsibility (CSR) unit of Fidelity Bank Plc has donated a Toyota Corolla salon car, a deep freezer, packs of groceries and clothing to the inmates of Ngwa Road Motherless Babies Home, Aba, Abia State.

The donation came on the heels of several such projects targeted at giving the concept of CSR a caring human face in the communities where Fidelity has a presence. Making special donation to credible charities and orphanages is a major aspect of Fidelity’s Corporate Social Responsibility programme which seeks to lend a critical hand to Nigeria’s health and social welfare sector.

Presenting the car and other gifts to the management of the Home, the bank’s Group Head of Marketing Communications, Emma Esinnah wittily observed that “in CSR, the community is like a wide farmland; every man chooses the acreage to till. At Fidelity, we have chosen to touch the community in spots where our impact will be most felt.”