Celebrities get all the accolades from fans and admirers but behind the limelight is an army or a team who nurse them to stardom and help them build on their fame.

Skilled digital media expert, Samuel Ilori is one of the unsung heroes working from behind the scenes to help celebrities and corporate brands to grow their brand and position favourably in their highly competitive fields.

The tech-savvy content creator employs his unique skills in cinematography, editing, scripting, storytelling and social media management to help achieve results.

His expertise has has helped celebrities including renowned music executive, Dr Dolor, award-winning producer, Gospelondbeatz and wave-making live band, Alternatesound among others.

His interventions helped his clients to achieve fan engagement and followership growth, by strategically deploying dynamic content creation and storytelling ideas.

“One key factor has been key for me and that is being strategic. This reflects on every idea and action. I work with insights to help get the best results. At the end of the day, clients want to see results,” Samuel Ilori explains.

He also emphasized the importance of organic qualities of the talent or product. According to him, “From Dr Dolor to Alternate Sound and Gospelondbeatz, I have been lucky to work with clients who are clearly talented and have high work ethics. This is a critical factor in achieving results because everyone knows their responsibility and no one is dropping the ball. The synergy quickly translates into positive outcomes and helps make lasting impact.”

He adds, “Every project is not the same. I recall the experience working with Expanzo on their endowment project with the prestigious University of Lagos (UNILAG). I feel grateful yo work witj Mr Deji Macaulay, founder of Expanzo on the impact project. It would remain one assignment that would remain dear to me.”

He originally trained as Economics graduate of Houdegbe North American University in Benin and acquired cognate skills and experiences which has helped him evolve as a sought-after professional by both individual and corporate brands.