To position its latest product in the financial market, Access Bank Plc in collaboration with Nickelodeon said they are deploying new product to redefine the retail banking space for children, whilst it has committed significant investment in Integrated Marketing Communications tool.

With the launch of the bank’s Early Savers Account, a custom-made banking product for  parents and children, builds on the growing reputation of the bank, and as a leader in sustainability and responsible business practices.

The company said the launch of the new account will be supported by a  strategic partnership with Nickelodeon, the global family entertainment super-brand, leveraging fs world-famous animated pre-school heroine and cartoon character, the Explorer, to encourage financial responsibility from an early age.

To further engage and involve young savers, and to drive the adoption of the Early Savers Account Nigerian children and their parents, Bankand will bring the Explorerand her best friend to Nigeria for the very first time in September 2011 for  Birthday Fiesta.  , seen in Nigeria on DStv Channel 305 and STV, will be holding her first ever public performance, featuring well-known nursery rhymes, at the Federal Palace Hotel, Lagos on Friday 23 and Saturday 24 September 2011.

In conceptualizing and designing the Early SaversAccount, Bankseeks to serve the unbanked segment of the Nigerian economy, particularly children 0-9. The Early Savers Accountrecognizes that existing banking products targeted at children fail to address some of the key elements children would like to see in offerings from banks.

These include: making the banking process simple and fun; educating them about banking in an engaging fashion; making banking for children a family affair and extending the lifecycle of the product to match the development life path of children from birth through childhood to teenage years and eventually adulthood.  This is the first time in Nigerian banking history that a product for kids will deliberately adopt this holistic approach.

Integral to the Early SaversAccount the development of a financial literacy campaign based on simple lessons that inculcates the values of hard work, diligence, savings and entrepreneurship in participating children.

Designed as a friendly savings account, the product offering delivers a number of benefits including competitive interest rates, access to loans for school fees payment, discount vouchers at selected shops and merchant outlets, club membership that inspires a proud sense of belonging, invitation to special Saverschildren Xmas parties with Dora and many others.