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Brand links product innovation to changing consumer tastes

Brand links product innovation to changing consumer tastes

By Henry OjeluSenior Director, Frontline Marketing, Nigeria at Coca-Cola, Yusuf Murtala, has said the launch of new 5Alive flavours underscores the company’s commitment to constant innovation and staying closely aligned with the evolving tastes of Nigerian consumers.Speaking at the unveiling of the refreshed 5Alive portfolio, Murtala said the introduction of Mango and Cocopine flavours was […]

Bauchi governor declares Tuesday work-free day

Bauchi governor declares Tuesday work-free day

The governor described the anniversary as a moment to reflect on the state’s journey, celebrate achievements, and renew commitment to development, peace and good governance.