News

Yetunde Ogunbekun: Young Nigerian bridging AI and Marketing for businesses

Yetunde Ogunbekun: Young Nigerian bridging AI and Marketing for businesses

Yetunde Ogunbekun represents a growing class of young Nigerian professionals using technology to bridge gaps between businesses and digital audiences. Raised in Surulere, Yetunde’s journey from a literature student to an AI-focused marketing educator reflects the evolving intersection of communication, technology, and entrepreneurship in Nigeria’s growing digital economy.

An alumna of Sparks Academy, Lagos, Yetunde Ogunbekun later earned a Bachelor of Arts degree in English from Lagos State University. Her academic background in language and communication would later influence her approach to marketing and technology education, particularly in simplifying technical concepts for non-technical audiences.

Following her university education, she completed her National Youth Service Corps (NYSC) program in Ogun State, after which she began building a career within the education technology sector. Her work has focused largely on helping small businesses and emerging brands understand how artificial intelligence can be integrated into modern marketing practices.

Operating within the Edutech industry, Yetunde has become known for teaching practical applications of AI tools in business communication, digital campaigns, and audience engagement. Much of her work centers on small business owners and Gen Z-focused technology brands, a demographic increasingly shaping Nigeria’s consumer and startup ecosystem.

The rise of AI-driven tools has created both opportunities and challenges for businesses seeking visibility in crowded digital spaces. Professionals like Yetunde have emerged as part of a broader movement aimed at making these tools more accessible to entrepreneurs who may lack formal technical training.

Her approach emphasizes adaptability and practical implementation rather than technical complexity. By focusing on marketing use cases, Yetunde contributes to ongoing conversations about how artificial intelligence can support business growth, especially among younger entrepreneurs and startup founders navigating rapidly changing consumer trends.

As Nigeria’s digital economy continues to expand, professionals working at the intersection of education, technology, and marketing are expected to play an increasingly significant role.

Yetunde Ogunbekun’s career reflects this shift, highlighting how communication skills and emerging technologies are becoming closely connected in the modern business landscape.