Abdulsalam Tunde Lativ, popularly known as Lativ, is gaining increasing recognition in the Nigerian music scene for his distinctive contribution to Afrobeats.

The young artiste has continued to draw attention with a sound shaped by rhythm, cultural depth and personal storytelling.

Lativ’s entry into the music industry began with a strong sense of purpose, driven by a desire to express real-life experiences through his craft. His debut project, an 11-track EP titled ‘Never Give Up’ which was released in 2018, marked his first major breakthrough. The body of work introduced audiences to his emotive lyricism and motivational themes, signalling the arrival of an emerging talent determined to build his place in the Afrobeat landscape.

His artistic growth became more evident with the release of his second EP, ‘Lativ Is My Name’, in 2024. The three-track project offered a more polished sound, highlighting clearer identity, refined vocals, and improved production elements. The work reflected his evolving versatility and adaptability within a genre that continues to expand and redefine itself.

Over the years, Lativ has also released a series of singles that have helped strengthen his visibility among listeners. Tracks such as “Gbagadaa,” “Jo,” “No Pressure,” “Gbe,” “Otiy@were,” and “Story Go Change” showcase his ability to transition between upbeat, dance-driven rhythms and expressive, story-centred music. Each release has served as a testament to his range and creativity.

Lativ’s style draws from classic Afrobeat while embracing modern Afro-fusion influences. His songs often explore themes of hustle, personal growth, motivation, relationships and everyday struggles.

This authenticity has helped him connect with fans who identify with the experiences reflected in his music.

With an expanding discography and a growing fan base, Lativ continues to shape his artistic identity. His consistency and commitment have positioned him among the promising voices contributing to the evolution of Afrobeats.

As he develops his sound and prepares future releases, industry observers note that his trajectory suggests even greater achievements ahead.