When we talk about Nollywood today, one cannot overlook the pivotal figures who laid the groundwork for what has become the second largest film industry in the world by volume. Among these pioneers is Cyprain Chukwunta, popularly known as LOC, a man whose story is intertwined with the rise of Nigerian cinema and the very identity of Nollywood.

LOC hails from Obeagu Town in Awgu, Enugu State. His journey into the spotlight began during the 1999 FIFA World Cup held in Nigeria as one of the Local Organizing Committee, it was a period that marked a turning point not only for sports but for the entertainment community as well. LOC was assigned to the Spanish team delegation in Lagos during the tournament. At the end of the event, the Spanish team gifted him souvenirs, which he generously shared with his close circle. This gesture earned him enthusiastic cheers of “LOC! LOC!” from those around him as a result of the gift items, and the nickname stuck with him ever since then

It was during these early days that film industry members regularly gathered at ECOWAS, a popular hangout spot for movie industry stakeholders before relocating to Winnie’s Hotel in Surulere, Lagos. These informal meetings sowed the seeds of collaboration and community that would soon give birth to Nigeria’s thriving film scene.

LOC’s decision to diversify into business alongside movies was influenced by the unpredictable nature of the film industry, which was plagued by piracy and poor distribution channels at the time. “You do not put all your eggs in one basket,” he remarked, acknowledging how social media later revitalized Nollywood by opening new avenues for distribution and marketing.

One of LOC’s most remarkable contributions was his role as a bridge between actors and marketers during a time when communication technology was limited. In an era without smartphones or reliable networks, LOC facilitated meetings between top actors—including Liz Benson, Zack Orji, Dolly Unachukwu, Eucharia Anunobi, etc—and marketers based in commercial hubs like Onitsha, Aba, and Idumota. He even traveled to remote locations such as Jos and Enugu to foster these crucial industry relationships, a role that proved essential to Nollywood’s growth.

Another key moment in LOC’s career was his mediation during a major dispute that threatened to paralyze the industry. At the time, marketers and various guilds, including the Actors Guild of Nigeria (AGN), faced disagreements over operational issues. LOC represented the Producers Guild of Nigeria at a crucial meeting held at the Golden Gate Restaurant, where all parties agreed to suspend film production for three months. This pause allowed tensions to ease and the industry to regroup, ultimately paving the way for future prosperity.

Perhaps LOC’s most enduring legacy is his role in naming the movie industry “Nollywood.”. During a seminal meeting in Lagos, the group deliberated on what to call their burgeoning Movie industry. LOC suggested “Nollywood,” inspired by Hollywood, it was in 2002 where some media were present including media from New York, Norimitsu Onishi, Matt Seinglas, etc. I was granted a Press interviews by the same New York Times who later popularized the name “Nollywood”, they can attest to it that I was the one who coined and gave Nollywood it’s name. The name that has since gained global recognition. Despite this, LOC voiced disappointment that his contribution was overlooked when then-President Goodluck Jonathan honored Nollywood actors, omitting mention of his foundational role.

Today, Nollywood produces thousands of films annually and contributes billions of Naira to Nigeria’s economy. It has grown from VHS tapes and rudimentary cameras to digital technology and international acclaim. LOC remains optimistic about the industry’s future, noting the influx of new talent, innovative production techniques, and better distribution methods.

Reflecting on his journey, LOC said, “We have come a long way, and Nollywood is making steady progress. As the second largest movie industry after Hollywood, the potential is limitless.”

LOC’s story is not just one of personal success, but a chronicle of the evolution of Nigerian cinema—a tale of resilience, creativity, and community that continues to inspire filmmakers across Africa and the world.