Infytel Communications, one of Africa’s leading IT and digital transformation service providers, in collaboration with global customer engagement platform, Netcore Cloud, has successfully concluded an intensive three-week workshop focused on AI-driven marketing automation and email API technologies.

The workshop, which ran during the week brought together marketing and technology professionals from a wide spectrum of industries including banking, travel, and fintech.

This hands-on initiative aimed to equip Nigerian corporate executives with the practical tools and strategic insights needed to optimize customer engagement in today’s digital-first economy. Attendees represented top-tier organizations such as UBA, Access Bank, Wema Bank, First Bank, Unity Bank, Keystone Bank, FCMB, Sterling Bank, Polaris Bank, Fidelity Bank, Wakanow, Opay, Carbon, Coronation, and several others.

The central focus of the workshop was Netcore’s AI-powered Smartech marketing automation platform and its robust Email API service. These tools are designed to help businesses personalize communications, automate campaign management, and deliver content across the right channels at the right time. By doing so, companies can significantly enhance the customer experience while improving marketing efficiency and reducing operational costs.

Participants were introduced to Netcore’s Co-Marketer, an advanced AI marketing assistant that uses natural language processing (NLP) and machine learning to understand customer behavior, automate content generation, and personalize user journeys at scale. Through in-depth demonstrations and practical sessions, attendees learned how to apply this technology to real-world marketing challenges.

Infytel played a pivotal role in contextualizing the training, providing localized expertise and guiding participants through use cases relevant to the Nigerian market. With over a decade of experience delivering digital infrastructure solutions across Nigeria and Africa, Infytel has established itself as a trusted partner in enabling business transformation through technology. Their team of skilled professionals facilitated knowledge-sharing sessions that bridged the gap between global best practices and local market realities.

The workshop was held in a hybrid format, with sessions conducted at corporate premises as well as in upscale hotel conference centers, allowing for flexible participation and immersive learning environments. Participants appreciated the practical, hands-on nature of the sessions, which allowed them to interact directly with Netcore’s solutions and explore how AI can enhance marketing performance and campaign effectiveness.

One of the highlights of the workshop was the deep dive into Smartech’s automation capabilities, particularly how AI can be used to tailor marketing messages to customer segments, improve open and conversion rates, and ultimately drive better ROI.

Businesses were shown how automation can free up valuable marketing resources, allowing teams to focus more on strategy and creativity rather than manual processes.

To mark the conclusion of the high-impact sessions, Infytel and Netcore hosted an exclusive networking event dubbed the “Breezy Beach Party.” Held at a scenic waterfront location, the event was a celebration of learning, connection, and collaboration. It brought together workshop participants, partners, and key stakeholders for an evening of fun, creativity, and cultural expression.

Attendees were treated to an array of engaging activities, including a beach volleyball tournament, a lively treasure hunt, and a unique “Sip and Paint” session where guests had the opportunity to express their artistic sides. The winner of the painting contest received a canvas signed by representatives of both Infytel and Netcore, a token of shared success and innovation.

Entertainment for the evening was provided by traditional dance troupes and fire performers, who added vibrant energy and cultural flair to the festivities. The event also generated significant buzz on social media, with participants sharing photos, videos, and testimonials under the trending hashtag #BreezyBeach.

Speaking at the closing ceremony, Infytel’s Group Managing Director & CEO, Anant Sabat, emphasized the importance of combining technological empowerment with human connection.

“At Infytel, we believe true digital transformation doesn’t just happen in boardrooms or behind computer screens, it happens through relationships, collaboration, and shared experiences. The Breezy Beach Party is our way of saying thank you to everyone who trusted us to be part of their growth journey.”

Netcore’s Country Manager, Jeet Gagwani, echoed this sentiment, highlighting the company’s commitment to supporting Nigerian businesses in their evolution toward intelligent, AI-enabled marketing.

“This workshop and celebration reflect our deep belief in the Nigerian market and its potential. Netcore is here to help businesses transition into smarter, data-driven operations that put the customer at the heart of every decision.”

As Nigeria’s corporate sector continues to embrace digital transformation, initiatives like the Infytel-Netcore Smartech AI Workshop provide a vital bridge between global innovation and local application. By blending education, experience, and engagement, the partnership has set a new benchmark for professional training and corporate collaboration in the region.