News

May 26, 2025

Checkers honors product distributors, launches new product

Checkers honors product distributors, launches new product

Karan Checker, MD Checkers Africa Ltd

Checkers Africa Limited, renowned for delivering trusted household food products across Nigeria and beyond, has celebrated its product distributors and launched a new product, Checkers Choco Tee 3-in-1.

Speaking during the product launch held at Classique Events Place, in Lagos on Friday, 23rd May 2025, the Managing Director of Checkers Africa Limited, Karan Checker said: “At Checkers Africa, we opted to create this unique beverage because there was a clear gap; consumers needed a cocoa-rich hot chocolate that’s tasty, naturally nourishing, and reasonably priced”.

Karan said: “The new product is crafted with premium cocoa, milk powder, and a touch of sugar. Checkers Choco Tee provides a convenient 3-in-1 formula that is naturally enriched with essential nutrients such as magnesium,
calcium, potassium, iron, and vitamin B12, all of which support good health, immunity, strong bones, and overall energy.

He added that: Checkers Choco Tee 3-in-1 was not created just to join the trend or jump on the bandwagon of
hot chocolate drinks, instead, it’s a wholesome, feel-good drink that brings both comfort and natural nutrition to the table”.

Finally, Karan appreciated all the distributors present at the event, saying: I want to thank all the distributors present today for honoring this event, it’s a very emotional day for me. This event is for all the distributors of Checkers Africa Limited. Without you all, we are nothing, so please keep that in mind.

“As you have supported me in promoting Checkers Custard, I want you all to give me the same support for my new product, Choco Tee. Also, this is the first-ever event for all Checkers family members. With your support, every year we will be having a similar event. So please continue to give us your support and your blessings”.

Also speaking at the event, one of the product distributors of Checkers Africa Limited, Mrs Alabi Aderonke, said: I started my company with a few million naira, and today, to the glory of God, I always smile at the bank”.

She said most of her customers always request for Chechers product because of its quality and it’s good for both children, adults, and the elderly.

She said: “I want to appreciate the management for making the product very good for consumers, as the products are bringing customers to my shop. I’m proud to be part of this brand.”

Finally, I want to encourage my fellow distributors to continue promoting checker products”.