Visa, NYSE: V, has said its Tap to Add Card will prevent fraudsters from compromising customers’ sensitive card information.

Visa said this while announcing the launch of the Tap to Add Card in Central Europe, Middle East and Africa, arguing that it marked a significant advancement in digital wallet provisioning.

The firm said the innovative technology addresses the growing need for secure and streamlined digital payment solutions by allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device.

“Bringing enhanced security and convenience, Tap to Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. The tap generates a unique, one-time code validated by Visa’s Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods,” Visa said.

Commenting on the development, Vice President and Head of Visa West Africa, Andrew Uaboi, said: “We are excited to bring the enhanced security and simplicity of Tap to Add Card to West Africa. The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures. We believe that Tap to Add Card will be instrumental in driving further adoption of digital wallets in West Africa by addressing key security concerns and simplifying the user experience.”

Meanwhile, Visa added that the Tap to Add Card feature has quickly gained traction worldwide since its introduction last September by Visa, as part of its suite of new services aimed at enhancing digital payment experiences.

The organisation said: “Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments.”