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December 12, 2024

Libya vs Nigeria AFCON qualifiers: Crisis communication lessons and implications

Libya vs Nigeria AFCON qualifiers: Crisis communication lessons and implications

By DANIEL NWOGWUGWU

The controversies and outrage surrounding the boycotted Libya vs Nigeria African Cup of Nations, AFCON, qualifying football match may have reduced; however, we are yet to see the end of it. The Disciplinary Committee of the Confederation of African Football, CAF, verdict indicting the Libyan Football Federation, LFF, of conspiracy against the Super Eagles of Nigeria did not go well with the Libyan side.

Recent reports from Libya have revealed unrest, including mass arrests and fines on Nigerians in Libya, which, of course, is a fallout of the CAF verdict. This situation highlights crucial lessons in crisis communication within sports and emphasizes the broader implications for Nigeria-Libya relations in sports diplomacy. The strained relations between the two countries could affect future sports engagements and potentially spill over into other diplomatic areas.

Overview of issues leading to the boycott

The incident occurred on October 14, 2024 during the third round of the AFCON qualifiers between Libya and Nigeria, scheduled to be held at a designated Libyan stadium. However, reports revealed that Nigeria’s national team, the Super Eagles, were maltreated by their host upon arrival in Libya. It was reported that the Nigerian team and officials were expected to land at the designated Benghazi Benina Airport but were unexpectedly diverted to Al-Abraq International Airport, Labreg, nearly 300 kilometres away from the Benghazi Airport. Upon arrival at Al-Abraq Airport, the Nigerian team was reportedly stranded for over 15 hours with inadequate communication.

The Super Eagles skipper, Troost Ekong, raised awareness about their treatment on X (formerly Twitter). He posted on his X handle @TroostEkongFDN, “12+ hours in an abandoned airport in Libya after our plane was diverted whilst descending. Libyan government rescinded our approved landing in Benghazi with no reason. They’ve locked the airport gates and left us without phone connection, food or drink. All to play mind games” (sic). He further called on the Confederation of African Football, CAF, and the Nigerian Football Federation, NFF, to rescue them and announced a boycott of the proposed match and returning home, citing safety concerns and inhumane treatment. They returned safely to Nigeria the following day.

In response to the incident, the Libyan Football Federation, LFF, stated they received similar treatment when they visited Nigeria for the third match of AFCON qualifiers. The LFF, in its official statement via its official X handle, @Libyan_FF, although regretted the inconveniences caused, noted that “it is essential to note that such incidents can occur due to routine air traffic control protocols, security checks, or logistical challenges that affect international air travel.” Furthermore, the statement noted that “we firmly reject any claims that suggest foul play or sabotage in this situation.

It is important to highlight that just last week, our own national team faced significant challenges upon our arrival in Nigeria for the third match of the AFCON qualifiers. Despite the difficulties we encountered, we did not make public accusations nor question the integrity of the Nigerian authorities (sic).” This incident led to the resignation of Libya’s Football Federation’s president, Abduelhakim Al-Shalmani, who stated that he did not want to be a part of the failure of Libyan sports. However, in response to the incident, CAF’s Disciplinary Board found Libya guilty, “declared lost by forfeit by Libya (by a score of 3 – 0), and ordered to pay a fine of USD 50,000 within 60 days of the notification of the present decision” (CAF Statement, Decision DC23175).  

Lessons learned

The incident highlights key crisis management lessons. First is how (crisis) information can spread quickly through social media. Social media is a double-edged sword for escalating or de-escalating crises. While it could be argued that Nigerian skippers’ use of social media to report the incident bypassed official channels, it was similarly used to share their plight with the world. The speed and broad reach of social media meant that narratives around crises could form and spread rapidly. A tweet, a video clip, or a meme can spiral out of control within minutes, highlighting how social media can quickly shape public perceptions during a crisis.

In addition, we learn the importance of rapid crisis response and the implications of delayed crisis response. Organisations need to respond quickly to emerging crises in today’s digital age. The Libyan Football Federation initially remained silent over the incident. However, seeing the public backlash and attribution of responsibility, the LFF was compelled to respond – albeit too late – to prevent the escalation of the crisis. This delayed response allowed the Nigerian narrative to dominate social media.

Transparency is another crucial lesson highlighted by this incident. Both sides should have been more transparent about the situation. The LFF’s claim of similar treatment in Nigeria should have been communicated clearly and factually. Transparent communication is a powerful tool that can prevent speculation and build trust. This incident underscores the importance of open and honest communication in crisis management. 

A lesson related to transparency is establishing clear protocols and communication channels. CAF should dedicate a designated number to report crisis issues. A well-established protocol and communication channel further assists in improving stakeholder relationships. Clear communication with all parties involved is essential, especially in scenarios where logistical changes – such as the diversion of the Nigerian aircraft – occur. Enhanced dialogue with all stakeholders, including players, officials, and the media, could have mitigated the crisis. Furthermore, this incident illustrates the need for sports organisations to prepare crisis communications plans for unforeseen circumstances. Overall, the incident highlights the need for better preparedness in managing logistical issues and avoiding communication breakdowns.

This incident could impact future international football matches by prompting stricter protocols for hosting games, especially in regions facing potential security or logistics challenges. It could also strain diplomatic relations between Libya and Nigeria amid reports of hostile treatment towards Nigerians in Libya. CAF should consider implementing crisis management and communication guidelines, including mandatory pre-match security checks, improved communication protocols between hosts and visiting teams, and a more transparent process for handling disputes. These measures aim to prevent similar incidents in the future. 

Ultimately, this incident serves as a reminder for football associations globally to improve their crisis management strategies and prioritise clear communication and mutual respect in sports diplomacy. These plans will reassure the audience of the preparedness and security measures in place for their safety.

*Dr Nwogwugwu wrote from Northeastern University, Boston, MA, USA.