By Moses Nosike

With school resumption on the minds of parents and children, Nigeria’s leading kids fruit drink, Capri-Sun, is ushering kids back-to-school with a new consumer promotion. The promotion tagged “Capri-Sun Back-to-School Promo” kick started on the September 1, 2022 and will run for a period of 5 weeks.

Through this promotion, Capri-Sun will be rewarding kids across Nigeria, as they have an opportunity to win free Edu-Kit inside every carton of their favourite Capri-Sun 200ml carton that they purchase within the promo period. Each Edu-Kit contains school supplies – 2 pencils, 1 sharpener, 1 plastic pair of scissors & 1 eraser for school children as they return to school for the new academic session.

As part of the promo, the cartons have been designed to look more attractive and distinct from the regular Capri-Sun cartons. Children now have one more reason to enjoy their favourite fruit drink as they go back to school with learning, excitement, adventure and the taste of fun.

The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be simultaneously driven through print publications and engagements on digital platforms to connect with consumers.

CHI Limited’s Marketing Director, Mrs. Toyin Nnodi, said that the Capri-Sun Back-to-School Promo is another unique platform to reward fun-loving kids with educational supplies as they begin a new academic session.