By Peter Egwuatu

Global tea brand, Lipton, has launched an exciting new variant for tea lovers in order to enhance return to its stakeholders and provide options for the average Nigerian.

The variant, which has enjoyed acceptance in other markets, was recently introduced to the Nigerian tea market. 

Labelled Lipton ‘Extra Strong’, the new addition to Lipton’s product line was crafted to cater to tea lovers who prefer a stronger tea taste.

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Speaking during the launch at the weekend in Lagos, Chiedozie Egbuna, General Manager, West Africa, Ekattera said: “Present in over 190 countries, Lipton is the biggest tea brand in the world. We are elated to introduce the new Lipton tea bag to our customers across Nigeria and this will enhance return to our stakeholders as well.

 “With every cup of Lipton tea enjoyed, we strive to create genuine connections between people, turning each consumption moment into a quality connection. But we are not just introducing Lipton Extra Strong Tea, but also focused on fostering human connections. In view of the pandemic, it has become more important than ever and has proven to help people feel happier and healthier.”

Commenting further, he said: “At Lipton, we believe that tea brings people together, so, we are here to help people be present in the moment and make those moments together more meaningful and special over a cup of tea.” 

The Country Brand Manager, Ekaterra, Motunrayo Babalola, while speaking at the event commented that, “The new Lipton Extra Strong is a full-bodied tea bag with a stronger burst of flavour, a darker colour, and a more intense, uplifting aroma. It is made with a new sunburst technology and with high-quality sun-ripened tea leaves freshly picked for their brightening, rich, and aromatic flavour.”

“We launched Lipton ‘Extra strong’, amplifying everything people love and associate with the yellow label for people who love their tea stronger. With Lipton ‘Extra Strong’, you get double the taste, colour, and goodness of tea,” she confirmed.


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