Onamade Ola is a graduate of Agricultural Engineering from the University of Ilorin in an age where most agriculture graduates go about looking for white-collar jobs, he chooses to be innovative.

Today, he is the global Director of Bellefu.com, a dynamic online marketplace dedicated to agriculture-related activities ensuring farmers, buyers, and sellers of agricultural products have direct contact with other agro-allied providers and manufacturing industries around the world.

In this interview with Jimoh Babatunde, he shares his view on the platform and the link between agriculture and technology.

Here is an excerpt

On how he came about the idea
Bellefu.com came out of my passion for agriculture and realizing that there was virtually no products or services which was not already widely available, I decided to nurture my passion as I was growing to build an online digital agricultural platform which was contrary to the conventional approach in such a way that no one else could approach the value I have to offer.

The link between technology and agriculture

READ ALSO: We reject wanton destruction of lives, properties in Sasha ― Tambuwal

If you think about it, farming and technology have always been joined at the hip. In a bygone era, agriculture advanced on the back of inventions like the reaper, cotton gin and the thresher. Today farming involves the use of wireless technologies which have greatly shaped agriculture throughout time. From the creation of the plough to the global positioning system driven precision farming equipment, humans have developed new ways to make agriculture more efficient in which bellefu.com is moving into in a big way.

On how to galvanize farmers and stakeholders to embrace the platform
Bellefu.com platform aimed at bringing farmers, buyers and other people in the agricultural value chain beyond national borders across the globe to make transaction easier which will lead to a sustainable, healthy lifestyle through food and agro-allied products. Bellefu.com is a cloud market that connects farmers and buyers globally and ensuring agro-allied providers and manufacturing industries have direct contact.

On the benefits of the platform to farmers Bellefu.com is a digital reference in the agricultural world where fair trade is made easy for farmers.

Benefits of bellefu.com platform to farmers cannot be overemphasized.

The platform will enable farmers to have the opportunity to get connected to as many buyers and sellers as possible; enable farmers to have opportunity to advertise their products freely and to provide a detailed description of their products visible to buyers all over the world.

The platform will also enable farmers to reduce market distortions and help to plan production processes

Farmers will also benefit from our various agricultural training programs which will enable them to have the potential to streamline every process from the procurement to production and distribution and respond more organically to environmental challenges and grow into more efficient businesses.

Vanguard News Nigeria