Amazon posts biggest profit despite raging COVID-19 pandemic

By Nkiruka Nnorom

Aella App, a single point financial service and payment solutions organization, is working with Amazon Web Services Inc. (AWS) to empower under-banked individuals to have quicker access to credit and other financial services using Amazon Rekognition for identity verification.

Amazon Rekognition is a fully managed computer vision services that enables developers to analyze images and videos for a variety of use cases including face identification and verification, media intelligence, custom industrial automation, and workplace safety.

With the lack of application programming interface (API) infrastructure that allows the real-time verification of Government IDs in Nigeria, Aella App is changing the fintech ecosystem by taking advantage of cutting-edge AI technologies and using biometric identity verification on its mobile application, improving the accuracy of facial verification by over 40 percent.

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This significantly reduces verification errors, increases credit approval speed, provides scalability and drives financial inclusivity for everyone.

Speaking on the collaboration, Aella App’s CEO, Akin Jones said: “With only 38 percent of Nigerians having any form of identification, we realized that a vast majority of the population were being left behind on financial services, taking away their financial independence and leaving them on the fringe of building bankable credit ratings.

“Our job as a fintech organization is to come up with more creative ways to bring more people into the ecosystem, reinforcing our commitment to provide products that democratize financial services for all, ultimately alleviating poverty and driving economic growth in the region”. Wale Akanbi, CTO, Aella App, explained further that “Amazon Rekognition facilitates faster customer access to our products, because we can now verify an individual’s identity without human intervention.”

He added: “As a fintech organization founded to provide financial access and inclusivity for everyone, this has been instrumental in letting us focus on our core operation which is to provide credit to the underbanked. AWS’s solution cuts our process time from a month or a week, to a matter of seconds, placing us well above our competitors in the ecosystem.

“The ability to properly identify users has been a key hindrance in building credit for billions of people in emerging markets, but our use of Amazon Rekognition has helped us with KYC (know your customer), discover overlapping profiles, and duplicate datasets that would have slowed down our process.”



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