By Juliet Umeh

Telecommunications company, MTN Nigeria, has said that recent experiences have proven that for businesses to operate efficiently, promote productivity and improve agility, the drivers must activate changes in business modules, value delivery system and sometimes in the entire ecosystem.

•Lynda Saint-Nwafor

The telecom firm said such businesses must disrupt themselves by creating additional capabilities, new markets and sustained profitability.

It however said that to get all these combo, strategic partnerships are highly needed else instead of getting disruptive they may end up getting disrupted.

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To help such businesses strike the right balance, the telco in partnership with hundreds of other Nigerian businesses in Lagos, recently launched a partner summit tagged: ‘MTN Fusion’.

Speaking at the summit, Chief Enterprise Business Officer, MTN Nigeria, Mrs. Lynda Saint-Nwafor, said Fusion is what summed the new vision that they have for the new value delivery ecosystem that they want to create.

Saint-Nwafor said: “For us at MTN, Fusion is the combination of the right capabilities, platforms and technologies to create superior possibilities.

She said: “It is all about innovation and value creation, through collaboration, co-creation and efforts in deepening our market. We want to make sure that every business in Nigeria has the opportunity to maximize potentials in the market.

“Our target is any business that is focused on creating solutions, ICT driven and any business that drives or develops technology solutions that are targeted to enterprise,” she said.

She said the partnership framework in Nigeria has been designed with the partner in mind.

“Across the value chain, we have streamlined our processes to ensure that our partners has a pleasurable experience while they are with us starting with dedication, to agreement and contract that have been very simplified and partnership incentives. But most importantly, we have put in place a very effective governance structure.

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“Finally, we developed a portal for all our partners to manage their business from any part of the world with a simple click.

According to Saint-Nwafor, MTN believe strongly in partnering with other like-minded companies even as she promised that the Partner Summit will be an annual event that will see MTN Nigeria bringing together key stakeholders, thought-leaders, Small and Medium Enterprise owners, Large Enterprises and the Public Sector to co-create solutions that would enhance the ICT ecosystem in the country.


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