Bunmi Ajayi is a business coach known as the Start-up mind coach. She is the convener, Passion to Profit masterclass and author of Get up and Kick Ass. She is an expert in helping people overcome barriers to becoming entrepreneurs. Bunmi had once battled low self-esteem but today, she is adept at helping people turn their passion and skills into profitable businesses. Excerpt:
Who is Bunmi Ajayi?
Bunmi Ajayi helps people break free from fear of starting a business. I am the author of the book, Get up and Kick Ass, which teaches start-ups how to overcome fear so that they can identify, monetise and build a successful business around their passion, idea, knowledge and experience. A graduate of Igbinedion University Okada, Edo State, I am from Kwara State.
What personal challenges did you have to overcome in the pursuit of your passion?
I had to first overcome low self-esteem and fear of what people will say. I had to learn to start believing in myself and abilities. I kept going round circles but I am glad I did. A lot of people want to start a business or do something they love but because they are worried and scared of what people will say, they hold back. This inspired me to help people break free from fear and limiting mindset that holds them back.
What was your growing up like and how did it influence your career path?
Growing up, I was not sure of what I wanted to be or do with my high energy. I wanted to be different things at different times. Talking inspires me a lot, it is almost the only thing I can do while sleeping. I remember when I used to talk in my sleep.
What is your opinion about women venturing into business?
It is a great thing to see more women breaking barriers and doing beautiful things. I love the fact that women are becoming bold to do things society tagged forbidden years ago.
What will you regard as the highest point of your business?
Well, I won’t call one particular point highest because every second, I am beating previous records. Sometimes you think you have gotten there and the next minute, you are passing the set record.
Whose advice has been instrumental to your career?
Different people at one point have helped me to get to where I am. Some are not even aware they influenced me with their word of advice. I wish I can mention everyone’s name.
What advice would you give someone who wants to follow your footsteps?
Well, I would say be yourself before doing anything. I would just say make sure the words coming out from you empower and motivate people. Don’t be fast to assume certain things without asking questions. Try not to take everything personal. Some people say unkind words; just know that it is not about you but them. Someone might curse you this moment and praise you the next, still don’t take it personal. A perfect example is the Super Eagles; when they win, they get praised and when they lose, they get insulted. Some people just use that opportunity to vent their frustration. So you can’t take everything personal. Do your best in everything. If you forget to keep one rule, start over and do your best, don’t struggle, just do your best and live life.
What is the core message of your book, Get up and Kick Ass?
Understanding yourself is the first message. You need to gain clarity of what you want or what you are dealing with. In my book, I talked about fear and how you can overcome it. Before you even overcome fear, you need to understand the type of fear you are dealing with and why or when it started. Some people have low self-esteem and are not even aware.The book is about telling people to get up and face the real thing in order to win. The book helps people to identify and monetise their passion, idea, knowledge and experience.
How can women create multiple streams of income from their passion?
There are different ways to go about it. First, you need to create a product that can lead to the birth of other products. For example, someone who is passionate about making zobo can create a training course for people who want to start making zobo. So she is selling and also teaching people. That’s one of the things I teach in my online class. Never be afraid to go out and dominate. Don’t allow someone tell you otherwise. Most importantly, take action. Action is the beauty of every idea. After thinking of it, take action. If you procrastinate a lot, get an accountability partner.