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NECCI to hold PR roundtable in Lagos

By Yinka Kolawole

NECCI Limited has concluded arrangement to host the 17th edition of its Public Relations Roundtable with the theme, “2018 Youth Debate: From Potential to Reality”, in Lagos on Friday, July 27, 2018.

Nkechi Ali-Balogun, Principal Consultant/CEO, NECCI, in a statement made available to Vanguard, said the Roundtable is a think-tank on a mission of fostering global competence in the modern Nigerian public relations turf.

According to her, the NECCI PR Roundtable was established in 2009 specifically to provide a platform whereby public relations executives converge to discuss burning developmental and national issues as well as latest trends in the public relations practice with a view to examining how to proffer solutions using strategic communication.

Speaking on the choice of this year’s theme, Ali-Balogun stated: “In recent times, the focus has been on the youth with various activism and empowerment globally. There is a consensus and/or a tacit agreement that the key to the advancement of any nation lies in a strong workforce and human capital. Nigerian youth is a socio economic and human capital goldmine that can catapult Nigeria from an emerging economy to a major world economy. To achieve this we must assign to this critical demographic segment the resources for sustainable productivity. “Indeed, we have witnessed an onslaught of various empowerment programs for the Nigerian youth and some of them have been very successful in providing meaningful engagement for them.’’

However, judging by the teeming population of youth in this country, these efforts appear like a drop in the ocean. It is not enough exposing the youth to programs supposedly aimed at empowering them without ensuring that they occupy the driver’s seat in the nation’s drive for a better future. This has formed the basis for our choice of 2018 Youth Debate.”


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