TVC Communications, operators of TVC News and Adaba FM, has launched a new music radio station, 102.3 Max FM in Lagos. Max FM replaces Radio Continental. The radio station which was launched in Lagos switched seamlessly to become 102.3 MAX FM.
Chief Executive Officer, TVC Communications, Max 102.3 FM, Mr. Andrew Hanlon said, “earlier this year, we promised our audience and advertisers that we would embark on an aggressive plan to improve programming and content across all platforms to boost ratings and increase revenue. The launch of 102.3 Max FM is further proof of our intent.”
Hanlon added, “102.3 Max FM is just part of our story of continued heavy investment in TV and radio programming services which, we believe, will attract greater audiences and propel our stations to the top of advertiser scheduling.
“We have radically enhanced the sound quality of our signal, acquired the most advanced music playlist systems available, hired the best on-air and production staff and commissioned a jingle and ID package from one of the best production houses in the world to give Max 102.3 a unique, high quality sound, which we know, listeners and advertisers will love.”
The station aimed at a 15-34-year-old audience and promises to play non-stop hit music for the young people in Lagos. Max FM is not just about the music, as listeners can look forward to winning amazing prizes as the station promises to be the home of the biggest and most attractive giveaways on radio.